BNB Staff writersBNB Staff writers 
June 16th, 2025 Lessons from Workday Elevate Paris
The world of work is evolving fast. For high-growth companies, it’s no longer just about digitizing processes—it’s about redefining how people, culture, and technology align to enable sustainable, purpose-driven growth.
That was the heart of the conversation between Back Market and BNB at Workday Elevate Paris: a powerful real-world example of how to scale with agility, without compromising your DNA.
When You’re Already Disruptive—What’s Next?
As one of Europe’s most disruptive tech scale-ups, Back Market was already rewriting the rules of the circular economy. But like many fast-growing organizations, they faced growing pains:
- ❌ Fragmented tools
- ❌ Manual workflows
- ❌ Disconnected data
The solution wasn’t just implementing new software. It was adopting a new mindset.
By choosing Workday and partnering with BNB, Back Market went live with a full HCM suite and critical integrations in just weeks—while staying true to who they are and how they work.
The Power of Choosing Differently
Why Workday? At Elevate, the reasons became clear:
- An intuitive user experience
- Broad functional coverage and adaptability
- Seamless interoperability with existing systems
- A culture of innovation embedded in every release
But what truly tipped the scales was BNB’s bold proposal—not just an implementation plan, but a blueprint for transformation rooted in speed, autonomy, and adoption.
A Perfect Match: Back Market × BNB Ignite
BNB’s Ignite approach was tailor-made for a company like Back Market. Designed for speed and clarity—powered by AI and guided by human expertise—it delivered results that went far beyond go-live.
Here’s how:
🚀 AI-powered acceleration slashed data loading time by up to 80%
🧠 In-solution decision-making replaced endless workshops
🤝 Ongoing post-go-live support ensured continuous evolution
Back Market wasn’t just looking for software—they were looking for a partner who shared their disruptive mindset. And that’s exactly what they found in BNB.
As Aymeric Kinget shared on stage, the project echoed Back Market’s core value of sabotage—challenging norms and shaping tools around their progressive HR vision. From flex benefits tracking to intelligent use of Workday Assistant, the system now supports innovation—not just operations.
A Shared Journey for Growth-Stage Leaders
Back Market’s story may be unique—but their challenge isn’t.
Across industries, fast-growing organizations face a critical moment:
How do you scale without losing agility, culture, or clarity?
From tech disruptors and fintech pioneers to mission-driven scale-ups and global B Corps, more and more leaders are seeking solutions that go beyond software—and partners who truly understand their pace.
At Workday Elevate Paris, we met many of them. And while each story was different, they shared the same needs:
- A platform that flexes with fluid structures and teams
- Tools that empower lean organizations to move fast
- A partner who knows that growth is messy, urgent, and human
Workday brings the foundation—adaptable, intuitive, and future-ready.
BNB brings the momentum—fast, focused, and built around people.
Together, we’re helping high-growth companies scale with purpose.
Because when you’re growing fast, time matters. Clarity matters. Culture matters.
And with the right partner, transformation doesn’t slow you down—it becomes your advantage.
3X Innovation: More Than Just a Platform
Workday isn’t just a solution—it’s a springboard.
Back Market embraced the potential of Workday Extend, unlocking innovation across every layer of their HR tech stack:
- A secure, native app development framework
- Access to core Workday data, processes, and UI
- A growing marketplace of ready-to-use apps
From smart bonus calculation tools to streamlined hiring workflows, and with support from partners like BNB, Extend empowers companies to tailor Workday to their exact needs—and evolve as they grow.
From Projects to Products: Built on Workday, Built for You
BNB goes beyond implementation. We create Built on Workday applications to solve specific business challenges with precision.
Take Attrition Insight, for example:
Like a dashboard warning light, it surfaces risk areas and reveals why attrition may be rising—whether it’s unclear career paths, a work-life imbalance, or shifting expectations. And with natural language summaries, it’s easy for leaders to act.
The best part? It’s already available on the Workday Marketplace, and can be up and running in under two weeks.
What’s Next?
Back Market and BNB continue to evolve together. Because transformation isn’t a one-time event—it’s an ongoing journey.
🚀 Scaling fast and want to do it smarter?
This story is your roadmap. Let’s build what’s next—together.
Innovation isn’t a feature—it’s a mindset.
Innovation doesn’t happen in labs—it happens in the day-to-day decisions of growing teams.
At Workday Elevate Paris, we saw what’s possible when technology, people, and purpose come together. Back Market’s journey proves that innovation isn’t just about new tools—it’s about empowering new ways to think, work, and lead.
At BNB, that’s our mission: To help you transform, adapt, and imagine what’s next, together.
